Embracing the Future of AI: A Shift from SEO to Personalized AI Agents
Buckle up, tech fans! Jeremiah Owyang, the founder, investor, and all-time industry guru, is back with a prediction that'll blow your socks off. Bill Gates' vision of personal AI is not just on the horizon, it's practically knocking on our doors. And boy, is it ready to dance the cha-cha with the old ways of SEO and e-commerce!
Ready to dive into the details? Well, hang on, because this future is gonna be wild. We're not just talking about a little tweak here and there; Owyang's telling us it's time to swing beyond optimizing those dusty old search engines and instead step into the vibrant dance of optimizing AI itself!
But what does this mean for the ad world? "It's going to break," says Owyang, without a hint of nostalgia. Traditional advertising, trying to lure people to websites, is like a slow waltz in a hip-hop battle. AI agents and foundational models will snag those ad dollars, folks, and we might even see 'sponsored sentences' shimmying into AI-generated content. The dance floor's changing, and the SEO strategy's got a new beat!
Now, take OpenAI, for example. They've recently launched a web crawler, fetching real-time web goodies. But Owyang warns, that's about to change. Web crawling? It's like the Macarena in a world of TikTok dances. We'll be swinging directly in GPT tools, bypassing marketing or news sites altogether. It's all about being discovered within the AI, baby!
Marketers, prepare for a rollercoaster! Remember when they had to charm the pants off influencers for that sweet SEO boost? Those days were just a warm-up! Now, they must cater to AI, creating special APIs that can be adjusted by foundational models. "We may find that the most efficient way to influence an autonomous agent is to build an autonomous agent," says Owyang. The dance-off's just begun!
Bill Gates is no stranger to this rhythm. The man himself sees the personal agent as the future. It's the next moonwalk, folks, and Gates is leading the charge with his billion-dollar backing of Inflection AI. With Pi, their new chatbot, they're not just going for IQ; they're rocking the EQ, aiming for empathy, utility, and safety. Forget super-creepy; we're talking super-cool!
Inflection's not just swinging with Pi. They're shaking it up with Inflection-1, a large language model that's promising to outperform OpenAI's GPT-3.5. Picture this: your agent negotiating with another agent over what car you want, what clothes you fancy, or where you'll dine. "That's the future," explains Owyang, and it's a future that's tapping its toes right at our doorstep.
But how's this all different from SEO? Hold on to your dance shoes; it's called AI Engine Optimization, and it's a whole new jig! Marketers, creators, and publishers must now think like choreographers, creating APIs, feeding real-time info, and interacting with consumers and buyers. You don't wait for a crawler to come to your site; you lead the dance with real-time feeds and branded AI. That's right, it's time to tango with AI!
Don't think brands are sitting out on this dance. At a recent AI conference, corporate and government leaders were ready to jump in, exploring how to build their own LLMs. BloombergGPT, Einstein GPT, watch out! Walmart, Macy's, and even the New York Times could soon be cutting a rug with their AI moves.
Owyang's bottom line is a call to the dance floor: "We must ready ourselves to not only influence human decision-making but also shape AI behaviors." Are you ready for this seismic shift, this thrilling new dance of technology? It's time to step up, learn the moves, and embrace the rhythm of AI. The future's here, folks, and it's dancing to a whole new beat! Stay tuned!
